10 Top Influencer Marketing Agencies in the UK
What Makes a Top Influencer Marketing Agency?
A top influencer marketing agency combines strategic insight, creative execution, and data-driven measurement to deliver real business impact. They don’t just connect brands with influencers; they build lasting relationships, and use technology to optimize campaigns in real-time.
Whether it’s scaling global programs or micro-targeting niche communities, the best agencies balance creativity with ROI – ensuring every partnership feels meaningful and measurable.
We’ve done all the hard work for you and compiled our list of the best influencer marketing agencies in the UK.
Location: London, Manchester, New York
Yes, we may have put ourselves first – but with good reason! We’ve been working with influencers since the days of putting the Instagram Arden filter on every upload. For the last 10 years, we’ve been working in the creator economy and now proudly have our own talent roster for social publishing and talent management.
2. The Social Shepherd
Location: Bath & London
Known for their clear strategy and creative flair, The Social Shepherd is a results-driven agency helping brands build scalable influencer campaigns with real ROI. They also offer strong in-house video production, making them a great partner for brands looking for end-to-end execution.
3. Influencer
Location: London
Backed by proprietary technology and a strong influencer network, Influencer bridges the gap between media and creators. Their award-winning campaigns span TikTok, YouTube, and Instagram, and they work with some of the world’s biggest brands.
4. GOAT Agency
Location: London, New York, Singapore
GOAT Agency blends performance and creativity to deliver measurable results. Their strength lies in data – every influencer partnership is backed by deep insights to drive ROI.
5. SEEN Connects
Location: London
SEEN Connects is known for building long-term influencer partnerships with a cultural edge. Their work with fashion, beauty, and wellness brands makes them a trusted name in lifestyle marketing.
6. IMA (The Influencer Marketing Agency)
Location: Amsterdam & London
IMA focuses on creating authentic, story-driven influencer campaigns. Their global reach and strong creative make them ideal for brands looking to scale internationally while staying culturally relevant.
7. Fanbytes by Brainlabs
Location: London
Specialists in youth culture, Fanbytes creates viral campaigns that resonate with Gen Z. Now part of Brainlabs, they’re able to deliver influencer strategy with integrated digital support across paid and performance.
8. Zyper
Location: London & LA
Zyper’s USP is turning superfans into influencers. Their tech platform helps brands build advocacy at scale by identifying and activating real consumers instead of traditional influencers.
9. Captiv8
Location: Global, with UK clients
Captiv8 is a tech-first influencer marketing platform that combines powerful analytics with creative campaign management. Their strength lies in matching brands with the perfect creators using real-time data.
10. Whalar
Location: London & Global
Whalar blends creator partnerships with content production, making them a strong option for brands wanting high-quality, creator-led content across channels. They also offer unique insights through their Whalar IQ platform.
Final Thoughts
Influencer marketing is no longer just a nice-to-have – it’s a vital channel for brand growth, particularly when it comes to Gen Z and millennial consumers.
Whether you’re looking for a data-led performance agency or a creative partner to build your brand voice, these UK-based influencer marketing agencies offer a mix of scale, creativity, and strategy to help you make your next campaign count.
Get in touch with NewGen today to discuss all things influencer marketing strategy.