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Welcome to NewGen

We’re NewGen. The agency that connects new generation brands, creators and audiences. With fresh thinking that feeds into our creative work and our business model – we’re rewriting what it means to be a social agency.

From creator marketing to razor-sharp creative & thumb-stopping content, we'll supercharge your social

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Alongside our in-house creative team, we have a network of thousands of creators that fuel our creative, content and innovation daily.


Everything we do starts in social – it’s where our insights are found that form the foundations of our work. For us, it’s always social-first, but rarely social-only.


We work with creators, influencers and our own talent to unearth insights that help us develop strategies that speak directly and authentically to today’s audiences.

For the now and next

We work with forward-thinking brands who want to break free from traditional media and set new standards. We sit at the intersection between creators, communities and culture, and offer brands creative solutions that drive engagement, unlock growth and create value.


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Pepsi New 2023
NewGen proactively suggested a collaboration with The Sidemen that drove 100,000+ installs in the first three months, which was fantastic. We couldn’t have been happier with this campaign.
Defy Expectations