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AI Won't Steal Your Job, Creators Might

25 June 2025

Watch as our Strategy Director, Mark Bellamy, discusses the growing trend of creators acting as the ultimate brand strategist. Joined by Chris Baber (Talent), Zoe Brookes (Brand Partnerships at Director Inter Talent) and Jay Tagle (Pepsi Pioneer and Fashion Creator), the panel explores the latest trend of the creator economy at YMS London 2025.