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NewGen Appoints Dana Pirckle as Talent Director
11 September 2025

We are absolutely thrilled to welcome Dana Pirckle as our brand-new Talent Director! Since joining us earlier in the summer, Dana has been such an incredible addition to our team.
Over the last few years, the talent and creator structure at NewGen has continued to go from strength-to-strength with a steady expansion.
Now, Dana will oversee the growth of our creator division, guiding and leading its overall strategy and talent initiatives – leading us to our goal of creating the next generation of creators.
Dana joins us from a wealth of incredible experience, including previous roles at CAA, 3BLACKDOT, Viewture, and Machinima.
A special thank you to Campaign, The Talent Times, MediaShotz, Performance Marketing World, New Digital Age, Diary Directory, and Net Influencer for covering this exciting hire.
We’re looking forward to all of the exciting things to come with Dana leading the charge of our talent division!