Article
Madeleine Martinez Appointed as Production Director
10 October 2025
We are thrilled to announce that Madeleine Martinez has been appointed as our Production Director, having previously supported us in a freelance role.
After an incredible run in a freelance role at NewGen, supporting on some of the most iconic and viral campaigns that we’ve ever created, Maddy is stepping into the new role of Production Director.
Having helped on standout creative campaigns such as the Pepsi Cherry Ring Popper and Naked Smoothies Naked Fire activation, this role will mark the next era of production services from NewGen.
Congratulations Maddy on your new, well-deserved role. We’re looking forward to expanding our production services even more – watch this space…