NewGen x Reebok is the perfect fit
The appointment follows a successful test project run across the UK and France, where our team delivered influencer activity tailored to local markets. Following those results, we’re now stepping into a broader role — leading Reebok’s TikTok influencer strategy and connecting the brand with creators who can help it reach new audiences.
As part of this expanded partnership, NewGen has been tasked with delivering a micro-creator push that brings Reebok’s “Born classic. Worn for life” campaign to life. The focus is on building deeper relevance with Gen Z by partnering with emerging creators who are genuinely rooted in their local communities — not just borrowing their reach, but tapping into real cultural connection.
A milestone worth celebrating
Mike Craddock, CEO of NewGen, said:
“We’re thrilled to be working with Reebok across Germany, France and the UK following the success of our initial test project. Reebok is such a prestigious brand and company, and helping relaunch this brand across creators at scale is an exciting project.”
What’s next
This partnership marks a significant step in Reebok’s creator-first approach, and we’re proud to be the agency helping shape it. Stay tuned as we roll out the micro-creator campaign across all three markets in the coming months.