Article
Sam Coleman Joins NewGen as European Managing Director
9 October 2025

We are delighted to share the appointment of Sam Coleman, joining us as European Managing Director.
Joining us from a previous role at The Fifth as Senior Vice President & Executive Director, Sam will be instrumental to our future growth and we’re thrilled to have him on board.
This follows an exciting year-to-date for the business, with more things in the pipeline.
Sam’s addition to the leadership team will support us in what is set to be an incredibly exciting future.
A huge thank you to Campaign, RoastBrief and MediaShotz for their coverage.