Article
The Future of AI Influencers
2 October 2025

From Lil Miquela’s Calvin Klein Campaign to virtual streamers on Twitch, artificially created personalities are carving out space in the influencer economy. And while some people still find the idea uncanny or even unsettling, the rise of AI influencers is reshaping how we think about celebrity, creativity, and authenticity online.
What started as experimental marketing gimmicks are now evolving into a fully fledged industry. These digital personas attract millions of followers, land brand deals with global companies, and even spark controversies, just like their human counterparts. For Gen Z and Gen Alpha, who already blur the boundaries between online and offline life, the idea of “following” someone who isn’t technically real doesn’t feel strange at all.
The question isn’t whether AI influencers will stick around, it’s how they’ll reshape the entire ecosystem of social media, fandom, and marketing in the years ahead. Let’s unpack the future of these AI influencers and how they will affect your brand.