Article
The Rise of Deinfluencing: How Should Brands Respond?
23 May 2025

In a world where an influencer's word is gospel, the latest trend of ‘deinfluencing’ can feel like a nightmare to brands. Instead of saying ‘you need to buy this,’ influencers are now asking, ‘do you even need this?’ - debunking overhyped products and encouraging mindful consumption.
As audiences continue to crave more authenticity from creators, especially on platforms like TikTok - creators are building trust by sharing more honest, and occasionally negative opinions on hyped products.
Let’s deep dive into what deinfluencing is and how brands can navigate it.