Article
The Rise of UGC Creators: Why Brands Are Investing in ‘Everyday’ Influencers
10 June 2025

Followers used to be the only metric that mattered, but now, UGC (User-Generated Content) creators and everyday influencers are fast becoming the main attraction for brands looking to drive real engagement and authentic storytelling.
From TikTok to Instagram Reels, audiences are leaning more to relatable content over polished, aspirational posts and the industry is taking note.