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What Makes a Top Social Agency?
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The best social agencies don’t just create content &#8211; they start conversations. Tracking cultural relevance, conversation and relatable experience that drives growth.
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Choosing the right agency to support your social media strategy can be tricky, which is why we’ve narrowed down the top picks for you.
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<li> NewGen</li>
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Is it biased to put ourselves first? Perhaps, but our work in the social space is leading the way. We’re known for our platform-native approach, sharp creative, and growth-focused mindset, helping brands not just participate in the conversation but shape it.
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From TikTok takeovers to influencer-led campaigns such as Cetaphil, Tropicana and Revolut x Sidemen, we understand how to build momentum and scale it. Whether you’re a DTC startup or an established brand looking for a refresh, NewGen delivers performance without sacrificing personality.
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Best for: Culture-forward brands that want bold creative, real results, and next-level social strategy.
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<ol start="2">
<li> VaynerMedia</li>
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VaynerMedia remains a go-to for Fortune 500s and high-growth brands. Their social-first model blends storytelling, analytics, and media buying with an understanding of what drives modern attention.
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Best for: Large brands seeking cultural impact at scale.
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<ol start="3">
<li> inBeat</li>
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inBeat combines the power of niche creators with paid media strategy to drive growth. Perfect for brands looking to generate high-volume, authentic content that resonates across platforms like TikTok and Instagram.
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Best for: Micro-influencer scale with performance marketing depth.
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<ol start="4">
<li> R/GA</li>
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A global creative consultancy, R/GA delivers social campaigns that integrate seamlessly into broader brand experiences. Known for innovation and storytelling, they’re ideal for companies investing in long-term brand building.
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Best for: Forward-thinking digital campaigns with strong creative chops.
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<li> Socialfly NY</li>
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This women-founded agency specializes in influencer marketing and social strategy for consumer brands. With a flair for creating emotional resonance and visual polish, Socialfly is a standout for brands that want style and substance.
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Best for: Influencer-driven brands in fashion, beauty, and lifestyle.
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<ol start="6">
<li> Power Digital</li>
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Power Digital is built for performance. They bring together creative, data, SEO, email, and social media to deliver comprehensive growth strategies, ideal for brands ready to align content and conversion goals.
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Best for: Full-funnel campaigns and omnichannel integration.
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<ol start="7">
<li> SmartSites</li>
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SmartSites focuses heavily on paid ad performance across Facebook, Instagram, YouTube, and TikTok. Their analytical rigor and results-first mindset make them a strong choice for brands that need scale and efficiency.
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Best for: eCommerce brands seeking ROI-driven paid social.
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<li> The Charles NYC</li>
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With high-end creative rooted in culture and aesthetics, The Charles helps lifestyle and luxury brands tell richer stories across digital channels. From campaign development to day-to-day content, their work is polished and strategic.
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Best for: Premium and luxury brands needing design-led storytelling.
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Final Thoughts:
Whether you’re looking to drive awareness, engagement, or sales, partnering with the right agency can elevate your entire business.
From design-led campaigns or influencer-driven partnerships to build your brand voice, these NYC-based social agencies offer a mix of strategy, creativity and drive to help make your next campaign count.
<a href="https://thenewgen.com/contact/send-a-brief/">Get in touch</a> with NewGen today to discuss all things social media marketing.

The Top 8 Social Agencies In New York