Article
Why Creator-Led Brands Work
9 September 2025

In the last decade, we’ve witnessed a massive shift in how businesses are built, created and marketed. No longer is a 50 year reputation with countless endorsements and trusted products needed for a brand to be successful.
Now, it’s creators and influencers who are building empires and successful brands that stand the test of time. But what’s behind their massive success? And why do some creator-led brands outperform companies with decades of industry experience?
Let’s break down the top creator-led brands in 2025 and why they’re so successful.