Food & Drink InfluencerMarketingAgency
Food Influencers
Food and drink content is some of the most-watched content on the internet. Recipe videos, restaurant reviews, taste tests, unboxings, bartending tutorials. The platforms are full of it, and audiences can’t get enough. But being present in that content is harder than it looks. The wrong creator, the wrong format, the wrong platform, and your product gets lost in the feed.
NewGen does it differently.
NewGen connects food and drink brands with the creators who make audiences hungry, thirsty and ready to buy. We know which creators drive footfall, which ones drive trial, and which ones build the kind of brand love that keeps customers coming back.
Our Services
FOOD & DRINK CREATOR SOURCING
Recipe creators, food reviewers, restaurant influencers, cocktail makers, nutrition advocates and lifestyle creators whose audiences overlap with food culture. We find the right voice for your product.
CAMPAIGN STRATEGY & PLANNING
Food and drink campaigns need to work across discovery, consideration and purchase. We build strategies that reach the right audience at the right moment with content that actually drives action.
CONTENT BRIEFING & APPROVALS
Food content briefs that give creators the creative freedom to produce content that looks authentic and appetising, while ensuring brand guidelines and any regulatory requirements are met.
RESTAURANT & HOSPITALITY CAMPAIGNS
Influencer dining events, press launch coverage and ongoing creator partnerships that drive footfall, reservations and brand visibility for restaurants, bars and hospitality brands.
PRODUCT SEEDING & GIFTING
Getting food and drink products into the hands of the right creators to generate authentic taste-test content, recipe integrations and organic reviews.
COMMERCIAL PERFORMANCE REPORTING
Reporting on reach, engagement, promo code redemptions, website traffic and, where applicable, in-store or online sales uplift generated from your creator campaign.
How We Work
Food & Drink Influencer Case Studies
Real campaigns. Real creators. Real results.From FMCG product launches and restaurant openings to beverage brand campaigns, here is a look at the food and drink influencer work we have delivered.
Food & Drink Influencer Marketing FAQs
How does influencer marketing work for food and drink brands?
Food and drink brands thrive on sensory content: the sizzle, the pour, the first bite. Creator content brings your product to life in a way that a static ad simply can’t, driving cravings, trial intent and word-of-mouth at scale.
What types of food and drink creators does NewGen work with?
We work with recipe creators, food reviewers, restaurant content creators, cocktail influencers, health and nutrition voices, and lifestyle creators whose audiences overlap with food culture. The right type depends entirely on your brand and your audience.
Can you run influencer campaigns for restaurant or hospitality brands?
Absolutely. NewGen has extensive experience running campaigns for restaurants, bars, hotels and hospitality brands, from press launch coverage and influencer dining events to ongoing creator partnerships that drive footfall and reservations.