Social Media InfluencerMarketingAgency
Social Media Influencers
Social media is where brands are built now. Not in TV spots, not on billboards, not in print. In the feeds, stories, reels and livestreams of the creators your audience follows every single day. The brands that understand this are growing faster than the brands that don’t.
NewGen does it differently.
NewGen is a social-first agency built for this reality. We connect brands with creators across every major platform, build campaigns that are native to the feeds they live in, and measure performance against metrics that actually matter. Social media influencer marketing isn’t a tactic for us. It’s the entire approach.
Our Services
PLATFORM STRATEGY
We identify the right platform mix for your audience and objectives, building a creator strategy that is native to each channel rather than repurposed across all of them.
CREATOR IDENTIFICATION & MATCHING
Platform-specific creator selection, vetting and briefing. Ensuring the right creator voice reaches the right audience on the right platform with content that performs.
TIKTOK CAMPAIGNS
TikTok-native creator campaigns built around the formats, sounds and trends that drive reach and engagement on the platform. Content that feels native, not imported.
INSTAGRAM CAMPAIGNS
Reels, Stories and grid content strategies that build brand presence, drive engagement and reach audiences with aspirational, authentic creator content.
YOUTUBE CAMPAIGNS
Long-form creator integrations, sponsored reviews, dedicated brand videos and ambassador programmes that reach audiences deep in the research and consideration phase.
CROSS-PLATFORM REPORTING
Unified reporting across all platforms with clear performance data per channel, per creator and per content format. One view of your full social influencer footprint.
How We Work
Social Media Influencer Marketing Campaigns
Real campaigns. Real creators. Real results. Social-first campaigns across every major platform. Here is a look at some of the social media influencer work we have delivered for brands that wanted to show up properly in the feed.
Social Media Influencer Marketing FAQs
What is social media influencer marketing?
Social media influencer marketing involves partnering with creators across platforms like Instagram, TikTok, YouTube, and LinkedIn to promote your brand to their engaged audiences. Done right, it’s one of the most powerful and cost-effective ways to reach new customers.
Which social media platforms does NewGen specialise in?
We’re platform-agnostic and built for the social-first world. We run campaigns across TikTok, Instagram, YouTube, LinkedIn, Twitch, Snapchat, X and beyond, choosing the right platforms based on your audience, objectives and budget.
How does NewGen approach multi-platform influencer campaigns?
We start by identifying where your target audience actually spends time, then build a creator strategy that maximises impact across those platforms. Whether that’s a single hero platform or a coordinated multi-platform push, we make sure every piece of content is built for where it lives.