A level-up for AirUp.
Elevating the basics.
AirUp was looking to target a new generation of audience, understanding that gaming is a key way to do so.
As a result, AirUp enlisted the help of our exclusively managed NewGen creator; Chuffster, to help elevate the hydration experience for audiences far and wide.
Creating a cultural moment.
Our strategy was centered around the digital activation of our key creator Chuffster, establishing a partnership that authentically showcased the importance of hydration whilst leveling up the experience.
Through a multi-month ambassadorship, we launched a variety of content that encouraged digital engagement. Key milestone content was curated that tapped into the most relevant cultural moments.
We coordinated in-person content shoots and distributed the media across influencer-owned channels alongside AirUp socials. All of this was supported by paid media and underpinned by organic hydration breaks within regular content beats.
