Taking over old school.
Taking over old school.
KICK is a brand continuously innovating and more recently targeted one of the oldest and most prolific games as a category takeover.
As part of this, KICK approached NewGen looking to engage one of the most prominent talents in the space, B0aty.
The B0aty Takeover
To ensure a successful transition to KICK, we strategically planned the launch around one of the biggest events in the Old School RuneScape calendar: Valamore.
Leveraging live audiences on B0aty’s original platform before his streams on KICK resulted in powerful audience retention, generating positive sentiment on B0aty’s KICK debut.
As a result of this campaign, B0aty remains one of the top creators on KICK and the leading streamer in the Old School RuneScape community.
25K
Followers since launch
150%
Average CCV
229K
Views on launch
