Diablo Vessel of Hatred Launch
Blizzard | Diablo Vessel of Hatred Launch
With an exciting expansion to the popular Diablo series, Blizzard Entertainment approached NewGen to connect with gamers and generate buzz around the launch of Diablo Vessel of Hatred.
Making a bang
NewGen reignited the passion for Diablo 4 and the launch of the Vessel of Hatred Expansion.
Activating with NewGen Live across 50 streamers in target regions including the UK, Germany, France, Spain, and Italy, creators contributed to the community pot and earned points towards the community goal. The higher the community points achieved by the end of the campaign, the higher the tier of rewards unlocked in our giveaways.
Utilizing the common goal, we saw an additional
uncontracted 1/3 of hours streamed across the campaign.
220K+
Hours watched
13M+
Impressions
15k
Link Clicks
