Bringing a new streaming platform to life.
A NEW HOME FOR STREAMERS.
Streaming services are familiar territory for gamers. So, when Ection, a brand-new multi-streaming hub for live streams, approached us to support its launch, we knew exactly how to make it stand out.
We handpicked the most relevant creators from our exclusive talent roster to drive an authentic message to their communities. Posting content across Fall Guys, EAFC24 and APEX Legends, audiences watched all of the content from 11 creators as part of a unified campaign.
Engaging global gamers.
As part of our multi-channel strategy, our creators shared content across Instagram and Twitter that highlighted Ection’s owned-channel giveaway that optimized prizes for each game’s audience to make sure audiences were keen to get involved.
Alongside social posting, the creators participated in two-hour streams with different challenges across Fall Guys, EAFC and Apex Legends to engage their audiences.
The campaign achieved outstanding viewership and high engagement, demonstrating that audiences resonated not just with the creators’ content but, more importantly, with the platform itself.
