Amelia Dimoldenberg

SERVING UP SUCCESS.

Working with Amelia Dimoldenberg and her digital native original programmes ‘Chicken Shop Date’ and ‘Reporting From’, the task for NewGen was simple. Take something that was working well and amplify it.

Fresh hot content.

Through distribution across Facebook and Snapchat, we were able to maximise reach and revenue. Pushing Amelia’s well-loved content and making it easier to access for audiences new and old.

By adding a Snapchat Show to Amelia’s content mix, we brought repurposed and new content to the platform. Experimenting with editing styles to make content more familiar to Snapchat users.

NewGen increased retention, bringing audiences back to older content for even longer periods.