Launching Warcraft Rumble
Creating a rumble on social.
With the launch of Warcraft Rumble looming, Activision Blizzard approached NewGen to support activation for launch; ensuring relevant and engaging creators were involved to make authentic content.
Top creators, top content.
As the activation was taking place across France, Germany and Spain – we sought out creators in those countries whose content authentically aligned with the Blizzard brand and the game in question.
With up to 11 creators per region, our content strategy highlighted a blend of YouTube, TikTok and Paid Media as our best weapons to attack.
124,409
Link Clicks
4.98%
Engagement Rate
39M+
Impressions
