Hidden Spots
A hidden gem.
As part of Heinz’s multi-strategy entry into gaming, the brand partnered with Activision and NewGen to support the ‘Hidden Spots’ campaign.
A top entry to gaming.
The Heinz Hidden Spots campaign was perfectly timed to coincide with the launch of the new Call of Duty Warzone map, Caldera.
The campaign was centered around the concept of finding a hidden spot to have a quick snack while gaming.
Tasked with finding new locations on the map for a snack break, we enlisted our Heinz Heroes to help make the content binge-worthy for audiences.
We handpicked creators for this campaign with their content authentically aligning with the campaign purpose.
58K+
Total Engagements
4.96%
Engagement rate
437,000+
Views
