KFConsole

Don't change the game. Reinvent the console.

With restaurants shut, we needed to find a way for KFC to stay relevant during a global pandemic. Beating the official launch of the new Xbox series, we released the KFConsole, which allowed for chicken to be cooked within as well as standard gameplay – punctuating the media landscape with its sheer originality.

Global expansion.

What started as a reactive social idea quickly expanded to a massive scale campaign that engaged gamers globally.

The KFConsole was reported in over 2,500 media articles globally, including coverage in publications such as BBC News, FOX News, USA Today, Daily Mail, IGN, Daily Express, TechRadar, Metro and The Independent. With coverage equating to a media value of £14.8m with a total reach of 3.1 bn.

Turns out we can make a fast food console as well as breakthrough social campaigns, who knew!