10th Anniversary | #BringTheAnger
Bring the anger.
Awareness of the Angry Birds brand was high, but engagement among Gen Z audiences was low. With the 10th Anniversary of the franchise upcoming, Rovio tasked us to celebrate in a way that would get the world talking.
An unforgettable anniversary.
A creative activation where rage rider scooters were created. Simple. You scream, they move. Anger can be good.
Embracing the rage, our creators unboxed and demonstrated the rage riders, putting their unique spin on the product.
Introducing, the ‘Squawk Squad’. A group of six top creators, with over 33,000,000 subscribers to compete at our own Rage Race event, where they faced several challenges head-to-head. Championing the brand all the way.
We invited New York residents to feel the anger at Times Square, activating with a physical venting machine. Creating a customer experience that was unique, memorable, and most importantly – full of rage.
