KitKat Gaming
Bringing a NPC to life.
KitKat challenged us to build a distinct and ownable brand platform, one that would allow us to connect with gamers and their communities.
This led to the question: What happens to your favorite NPC away from the game?
The best ad ever.
We saw 12.7 billion views on TikTok for the NPC trend, which introduced our ‘EAFC’-inspired NPC.
We built a strategy emphasizing views, engagement, and follower growth, backed by a paid media plan.
With positive community sentiment, the results were impressive. Reaching over 6.1 million gamers on TikTok, gaining over 43.87 million impressions, and generating 21,139 new followers for KitKat’s socials.
+6.1M
Impressions
+21K
New Followers
43.87m
Impressions
