TikTok Takeover

Leaving audiences thirsty for more.

After generating huge results for PepsiCo, we were tasked with giving the 7Up Zero social channels a refresh that would leave audiences thirsty for more. The number one objective was to bring back to life the personality of 7Up and make it a market-leading option for customers.

Stirring up a storm.

Seeing an opportunity within key social spaces, we integrated 7Up into viral food moments by collaborating with trending influencers – something that 7Up had never done before. By partnering with food influencers, we were able to tap into a wider audience for 7Up.

As well as bringing influencers into the strategy, we worked on developing a more fun and playful presence across social. Not only did we put them in front of the right audiences, but we ensured they would be remembered too.

After making a splash on social, 7Up Zero has entrusted us to launch its TikTok.