Creamfields & Wireless
The heart of UK culture.
The UK is known for its iconic festival scene, which is why PepsiCo approached us looking to connect with creators and audiences at more key events through the summer.
Thirsty for more.
Activating at Wireless, Reading, and Creamfields South, three of the largest music festivals in the UK, we brought Pepsi MAX to those thirsty festival goers.
On-the-ground content was our top priority, working with influencers and our in-house production team to make sure we didn’t miss a beat at our Pepsi MAX activations.
Inviting influencers in, our Pepsi MAX Tower was the perfect pit stop for a sip and a selfie.
Overall, the campaign left audiences thirsty for more.
47K+
Impressions
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Engagements
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Twitter Impressions
