Mech Arena
Gaining the most ever downloads in one day.
Plarium wanted to develop a hybrid influencer and community-led campaign to showcase its newly launched PvP mobile game, Mech Arena.
Our four–pillar marketing approach included an influencer-led campaign, out-of-home activations, bespoke care packages, and a Mech Arena Championship tournament.
Creating a crowd.
Our four-pillar strategy started with an OOH activation in Santa Monica, leveraging bespoke AR filters and in-game mechs.
Continuing our OOH activations, we created billboards with community channels and creators creating snackable moments for online distribution. As well as delivering bespoke care packages to our key creators.
Our campaign was rounded off with a Mech Arena esports championship tournament for the esports & competitive community.
We incentivized participants during the three-day event to share their experiences on Instagram. Entering them into a draw to win the Ultimate Mobile Gaming Bundle worth $5,000 by tagging @mecharenaofficial and using #MechsAreHere.
