PewDiePie
THE BIGGEST NAME IN THE CREATOR ECONOMY.
NewGen created a tailored social strategy of content through repurposing, editorial, and strategic implementations to ensure PewDiePie attracted a new audience while also appealing to his current and lapsed audience at the same time.
Seamless content integration.
Alongside this, NewGen also brought PewDiePie to TikTok, taking learnings from existing Facebook audiences and using that same insight as a stepping stone for our TikTok content distribution strategy.
Across both platforms, our social experts experimented with content to suit the viewing habits of the platforms’ audiences. From more enticing introductions to animated subtitles.
+501K
NEW FOLLOWERS ON TIKTOK
+25.4M
VIDEO VIEWS ON TIKTOK
+8M
VIDEO VIEWS ON FACEBOOK
