Fallout Season 2

Samsung x Prime Video

To build anticipation for Fallout Season 2, NewGen partnered with Prime Video and Samsung to deliver an end-to-end creator activation during Game Awards week in Los Angeles.

An Immersive Creator Activation

Hosted at The Lighthouse LA, the space was fully transformed with immersive set design, experiential zones, and themed brand touchpoints throughout.

11 creators experienced a first-look screening, Fallout 76 gaming lounge, and interactive moments including a custom Bottle Cap Exchange and hero co-branded photo wall.

Every detail was considered from signature cocktails to co-branded menus – turning fandom into a premium, social-first experience.