Odyssey Cup

Making Samsung the go-to choice for gamers

We made Samsung Odyssey monitors a must-have for gamers by developing a multi-year, data-driven strategy. Our approach identified opportunities to sell products, generated sales, and helped solidify Samsung as a leader in the gaming monitor space.

Bringing together creators.

We supported a Samsung-owned activation for The Samsung Odyssey Cup – a creator-led activation that brought over 100 creators to compete for a $100,000 prize in The Samsung Odyssey Cup to announce the OLED G9.

The campaign brought some of the biggest Fortnite creators including CouRage, Bugha, LuLuLuvely and Replays to drive engagement. This was just part of our wider strategy for Samsung that blended services of content production and social strategy.