Traditional brand, new audience.
Syndicate x Wimbledon
Wimbledon x Ralph Lauren is an iconic collab that has stood the test of time for over 16 years. As part of this, Ralph Lauren approached NewGen to authentically integrate creators in its new clothing collection across social.
Amplifying viral moments
To maximize reach on social, we engaged ‘Syndicate’ to create a bespoke YouTube integration, Instagram stories and social announcements. Alongside this, Syndicate hosted a dedicated live-stream event on the Ralph Lauren Twitch channel.
Our social strategy highlighted key viral moments through social announcements. The main event led by Syndicate drove awareness and engagement to one of the biggest sports events on Twitch to date in the U.K.
5.5M+
Impressions
259K+
Engagement
2447%
Channel Growth
