Clash of Clans
A clash of creativity.
We embarked on a unique journey with TikTok, blending the world of Clash of Clans with the rhythm and pulse of music to create a resonant campaign in two distinct movements.
The opening act
Our social strategy featured a handpicked ensemble of TikTok influencers.
As a game with so much resonance around the sounds and music involved, we ensured that the content created was authentic while seamlessly resonating with a new audience.
We embraced the community spirit of TikTok. Utilizing the ‘Duets’ feature, we sparked a musical chain reaction. Users added their own layers, harmonizing with our theme and amplifying the Clash of Clans experience.
17%
VTR (1000% above benchmark)
59M+
Total Impressions
7K+
Total Comments
