E-Commerce InfluencerMarketingAgency
E-Commerce Influencers
For ecommerce brands, influencer marketing has evolved from a brand awareness channel into a direct sales channel. TikTok Shop, Instagram Shopping and affiliate creator campaigns now allow you to draw a direct line from a creator post to a product page visit to a completed purchase. The brands taking advantage of this are seeing returns that paid social alone can’t match.
NewGen does it differently.
NewGen builds ecommerce influencer campaigns that don’t just generate impressions. They drive qualified traffic, fill the funnel and turn browsers into buyers. We set up the tracking from day one so you always know what your creator spend is delivering.
Our Services
ECOMMERCE CREATOR SOURCING
We identify creators with a proven track record of driving commercial outcomes, not just content engagement. For ecommerce, conversion history matters as much as reach.
TIKTOK SHOP CAMPAIGNS
Full management of TikTok Shop creator campaigns, from affiliate creator sourcing and briefing to performance tracking and reporting. We help ecommerce brands take full advantage of the platform's commerce capabilities.
AFFILIATE PROGRAMME MANAGEMENT
We set up and manage affiliate creator programmes with trackable links and discount codes, creating a scalable creator-driven acquisition channel with clear ROI visibility.
PRODUCT SEEDING FOR REVIEWS
Getting your products into the hands of creators who will generate authentic reviews and unboxing content that drives product discovery and purchase intent.
LIVE SHOPPING ACTIVATIONS
Creator-led live commerce events across TikTok and YouTube, managed end-to-end from creator briefing and technical setup to live moderation and post-event sales reporting.
SALES ATTRIBUTION REPORTING
Reporting on traffic driven, conversion rates, promo code redemptions, revenue generated and cost per acquisition. Clear commercial accountability on every campaign.
How We Work
E-Commerce Influencer Marketing Campaigns
Real campaigns. Real creators. Real results. Influencer campaigns built around traffic, conversions and sales. Here is a look at some of the ecommerce influencer work we have delivered for brands focused on commercial outcomes.
E-Commerce Influencer Marketing FAQs
How does influencer marketing support ecommerce growth?
Creator content drives qualified traffic. These are people who arrive at your store already warmed up by a recommendation they trust. Combined with trackable links and exclusive codes, influencer marketing becomes a measurable, scalable acquisition channel.
Which platforms deliver the best results for ecommerce brands?
TikTok and Instagram tend to deliver the strongest direct-to-purchase results for ecommerce, with TikTok Shop changing the game for product discovery. YouTube drives high-intent traffic for considered purchases. We’ll recommend the right approach for your product and price point.
How quickly can NewGen launch an ecommerce influencer campaign?
With the right brief, we can move quickly. Our creator network and established processes mean we can identify, brief and activate creators faster than most, particularly useful for time-sensitive promotions, seasonal peaks or product launches.