Samsung US Discord Launch
Samsung US Discord Launch
To build community and foster consumer advocacy, we launched Samsung US’s official Discord channel in 2022 in collaboration with Samsung’s Display Division and their Corporate Marketing teams.
Built to last communities
Since launching the account in 2022, NewGen has spent over two years managing the social accounts to build a built-to-last community.
This has included two years of contests, giveaways, and influencer activations, resulting in a highly engaged community, driving full-funnel results for Samsung US.
87K
Discord Members
25%
FY 2025 Engagement Rate %
12.5%
Overperformance CTR%
