Gaming InfluencerMarketingAgency
Gaming Influencers
Gaming audiences are the most engaged communities on the internet. They spend hours with the streamers and creators they follow, developing a level of trust and affinity that most brands can only dream of. And when those creators recommend something, their audience listens.
NewGen does it differently.
NewGen has been working in the gaming space long before it became a mainstream marketing priority. We’ve delivered campaigns for major gaming publishers, esports organisations and gaming hardware brands, working with creators across YouTube, Twitch, TikTok and Kick to reach audiences that are virtually impossible to connect with through traditional media.
Our Services
GAMING CREATOR SOURCING
We identify streamers, YouTubers and gaming content creators across every genre and platform, vetting for audience authenticity, engagement quality and genuine brand fit.
GAME LAUNCH CAMPAIGNS
Pre-launch buzz, review embargo management, day-one activation and post-launch sustain. We plan and execute game launch influencer campaigns that build momentum from reveal to release.
SPONSORED STREAM MANAGEMENT
End-to-end management of sponsored Twitch, YouTube and Kick streams, from creator briefing and technical setup to live monitoring and performance reporting.
ESPORTS & TOURNAMENT PARTNERSHIPS
We connect brands with esports organisations, tournament sponsors and competitive gaming creators, building campaigns that reach the core gaming community with credibility.
PLATFORM STRATEGY
YouTube for long-form reviews and let's plays, Twitch for live activation and community building, TikTok for viral moments, Kick for emerging audiences. We build the right platform mix for your campaign.
PERFORMANCE REPORTING
Gaming-specific performance metrics including stream hours, concurrent viewers, VOD views, clip virality and community sentiment, alongside standard campaign analytics.
How We Work
Gaming Influencer Marketing Campaigns
Real campaigns. Real creators. Real results. We have worked with major gaming publishers, esports brands and gaming hardware clients. Take a look at some of the campaigns we have delivered for the gaming space.
Gaming Influencer Marketing FAQs
Why is influencer marketing particularly powerful for gaming brands?
Gaming is one of the most creator-native industries in the world. Streamers, YouTubers and social creators are the primary way gaming audiences discover, research and decide on new titles and products. Creator endorsement in gaming carries enormous weight.
Which platforms does NewGen use for gaming influencer campaigns?
YouTube, Twitch, TikTok and Discord are the core platforms for gaming creator campaigns. Each serves a different audience need. YouTube for long-form reviews and let’s plays, Twitch for live activation, TikTok for viral moments, and Discord for community building.
Does NewGen have experience with major gaming titles and publishers?
Yes. We’ve worked with global gaming clients including Activision Blizzard and Porsche Esports, delivering campaigns that reached millions of gaming fans across multiple platforms. We know this space inside out.