InfluencerGiftingMarketingAgency
Influencer Gifting
Done badly, influencer gifting is just sending free product and hoping for the best. Boxes arrive, get ignored, and nobody posts. You’ve spent money on postage and got nothing in return. Most brands have been there.
NewGen does it differently.
Done properly, gifting is one of the most cost-effective ways to build brand love, generate authentic content and get your product in front of engaged audiences. NewGen builds gifting campaigns that actually deliver, with the right creators, the right product presentation and the right follow-through to make sure coverage happens.
Our Services
CREATOR SELECTION & VETTING
Every creator on a gifting campaign is chosen for genuine brand fit. We go beyond follower counts to find people whose audience, content style and values align with your product.
PR DROP CURATION
We help design gifting packages that creators actually want to post about. From product selection and packaging concepts to the messaging inside the box, presentation matters.
OUTREACH & LOGISTICS
All creator outreach, address collection and dispatch coordination managed by our team. No chasing, no admin headaches, no lost parcels.
CONTENT TRACKING
We monitor all platforms for content generated from your gifting campaign, capturing coverage as it goes live so nothing gets missed.
SEEDING AT SCALE
Whether you're gifting 20 creators or 500, we build the operational infrastructure to make it work cleanly and consistently at whatever volume your campaign requires.
RESULTS REPORTING
A comprehensive report of total coverage, reach, engagement and content assets generated. Every post attributed, every metric tracked.
How We Work
Influencer Gifting Case Studies
Real campaigns. Real creators. Real results.Done well, gifting generates genuine content from creators who love what they receive. Take a look at some of the gifting campaigns we have run for brands across beauty, fashion, food and beyond.
Influencer Gifting FAQs
What is an influencer gifting campaign?
An influencer gifting campaign involves sending products to creators in exchange for organic coverage, whether reviews, unboxings, styling posts, or simply featuring your product in their content. It’s a powerful way to generate authentic social proof at scale.
How is gifting different from paid influencer partnerships?
Gifting typically involves no payment. Creators receive a product and may choose to share it organically. Paid partnerships involve a fee in exchange for agreed deliverables. Both have their place, and NewGen can advise on the right mix for your objectives and budget.
How does NewGen manage influencer gifting at scale?
We handle the full process: creator identification, outreach, logistics, content tracking and reporting. Whether you’re gifting 20 creators or 200, we keep it organised, on-brand and measurable.