Gran Turismo Esports tournament

Racing to success.

Porsche wanted to target the next generation of customers by launching its first-ever U.S.-based esports tournament. Tying in with the 70th anniversary of Porsche, we utilized local dealerships across the U.S. while effectively embedding the brand’s infrastructure into the gaming ecosystem.

The first of its kind.

The strategy centered around a creator-led community tournament, spanning multiple months and stages. With a hybrid of both online and offline tournaments, players competed with their idols to win huge prizes and play alongside infamous gaming personalities and racing legends.

The grand finale hosted the top eight teams from the tournament, followed by a final day of racing to take home the crown. This tournament served as a foundation to bring Porsche closer to the action and solidified the brand’s position as a key player in the industry.

Today, Porsche is one of the leading automotive manufacturers and firmly established in the gaming community.