Gaming in the Sky
From WhatsApp to the sky.
Aviation has always been at the forefront of innovation and Qatar Airways wanted to offer an experience like no other. So, when they sent a message on WhatsApp about a once-in-a-lifetime activation, we took to our creators to the skies to show just how powerful the internet can be.
A Creator Campaign Like No Other
Over 48 hours, NewGen activated five top-tier creators on a journey from London to Qatar and back — but this wasn’t your typical creator campaign.
12 creators held a tournament at 30,000 feet, competing in 1v1 games on EAFC using Starlink to showcase the power of using the internet in the sky.
Producing content through social and owned socials, all creators took part in a campaign of a lifetime.
12+
Activated Creators
2M+
Impressions To Date
1
Tournament In The Sky
