Turning traditional into trending
A brand makeover with beautiful results.
We evolved Cetaphil’s traditionally pharma-based credentials into a more playful, Gen Z-focused brand by using relatable influencers who created fresh, relevant content.
The Go-To Brand for Gen Z
Keeping ahead of the curve on Cetaphil’s social, we’ve helped create content that puts Cetaphil right at the forefront of its audience at the right time, using trending sounds and formats on TikTok.
In doing so, we’ve boosted its social media presence and built strong relationships with influencers to continue driving more brand partnerships in the future.
+2M
Impressions
+95K
Engagements
3.39%
Engagement rate
