A TikTok Transformation
All the rage on social.
To grow the Angry Birds TikTok and connect with Gen Z audiences, NewGen set out to develop a unique personality that aligned with the Angry Birds brand but was also distinct to TikTok.
Utilizing full end-to-end account management, we worked closely with Rovio to develop and execute a bespoke content strategy.
A 6-month takeover.
Taking the iconic Red character (with support from a few friends), we developed an always-on content strategy that utilized daily content and trend alignment to build the brand presence on the platform.
We engaged with TikTok features such as ‘Duets’ and ‘stitching’ to increase community engagement, while also creating ‘sketch’ style content to spark conversations with audiences.
By the end of the campaign, 94% of consumers in our post-campaign analysis felt favorable toward Angry Birds.
