Cash App Las Vegas Grand Prix
Cash App Las Vegas Grand Prix
Cash App took over race week in Las Vegas, with a custom
glitter livery for the VCARB car, a bespoke livery reveal film
featuring Entourage cast, and a launch moment at Top Golf on
the Vegas Strip.
Riding in Style
To amplify the livery reveal and Cash App’s presence in F1,
NewGen brought out viral TikTok and F1 endemic creators to capture content with Liam and Yuki, in addition to capturing organic social content for Cash App’s channels in trending formats.
The campaign centered on a key moment and positioned Cash App at the forefront – creating a lasting mark with its users and generating quite the buzz.
10M+
Total Impressions
7%
View-Through Rate
