Defy expectations

WE GOT A DIGITAL GENERATION EXCITED ABOUT BANKING.

We used a global creator group to make banking relevant to an audience who’s tired of banks marketing to them. Elevating the brand positioning and trustworthiness of Revolut among its target millennial customers.

The power of influence.

Our objective was to drive app installs and registrations for Revolut. We developed a global creative campaign by partnering with key YouTube Influencer personalities to excite an entire generation about banking.

With over 33.9 billion views collectively across the Sidemen-owned & operated channels, and heavy penetration to Millenial & Gen Z consumer groups. The Sidemen were the obvious choice for us to build a creative campaign around. The result being the most successful Revolut acquisition to date.