HelloFresh Twitch Takeover
Saying Hello on Twitch
HelloFresh rapidly became one of the UK’s go-to options for quick and healthy meal prep. Next on the menu was to break into a new territory.
NewGen was tasked to drive conversions for HelloFresh and Factor marketing territories, utilizing Twitch as a primary platform across the US, Canada, Germany, the UK, and France.
Cooking up a storm
NewGen utilized its custom technology to increase brand
engagement and create a compelling streaming experience on Twitch.
The campaign led with a creator incentive program that provided grassroots creators to work with a titan brand in the meal kit industry. Serving up credibility on both fronts, while generating impressive performance.
154M
Earned Media Impressions
48K+
Link Clicks
16%+
Branded engagement rates
