Fanatics Live
Bringing Creators & Fans Together
We hosted a store experience like no other for Fanatics Collectibles – bringing the fan experience to the forefront.
We partnered with football-focused creators who had a passion for the hobby, card collecting, or a like-minded audience, producing short-form content amplified through paid media to drive traffic and sign-ups to the FanaticsLive platform.
Putting the fans in goal
Each creator was invited to the London store to host their own livestream alongside professional breakers. Engaging their communities, creating standout content, and showcasing the space.
Our goal was to elevate Fanatics’ presence across new audiences while delivering unforgettable, community-driven live break experiences to make FanaticsLive the go to platform.
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