Hasbro Global Social
Hasbro Global Social Takeover
NewGen is the global Social AOR for Hasbro, proudly leading their international Social activity from the USA & UK.
Taking some of the most iconic kids brands on the planet (Furby, Nerf, Peppa, Monopoly, Play-Doh) and driving significant growth in not only followers, and views but also engagement.
Serious About Play
Whether it is the unhinged TikTok account for Furby or bringing product unboxings to creators with Nerf – NewGen has truly cemented the Hasbro brands as the top players in its industry.
Taking a social strategy where imagination met innovation, the global approach for Hasbro held community, creators, and conversation at the heart of it all.
In return? The Hasbro brand accounts have all grown audiences that are engaged and actively communicating whether that’s in the comments, reposts, or DM’s.
