Play-Doh Professors
Introducing the Play-Doh Professors
NewGen worked with Hasbro on a campaign for Play-Doh with a very important message; that imagination is important regardless of age.
We watched three young scholars use the power of play to captivate their classrooms, teaching grown-ups the amazing things you can do with Play-Doh colors when you let your imagination lead the way.
The key players
Through creative and genuine conversations, we strengthened Play-Doh’s relationship with its community, resulting in over 343,000 community engagements.
Putting the focus on community management across TikTok and Instagram showed that the brand listens to and values its customers, which made it the key player across social channels.
5.4M
Views on TikTok and Instagram since launch
343k
External community engagements
15
Live Assets
