Iconic Cornershop

Creator-led corner shops repping the pulse of their cities

Corner shops are a staple of British culture, at the heart of every community and the pulse of the city. In the U.S., bodegas play the same role, serving as neighborhood hubs that bring people together.

So, to celebrate the launch of Pepsi MAX’s brand-new look, we took to the streets to create an out-of-the-ordinary activation that celebrated both creators and the community.

Activating in the heart of UK culture.

Taking place across London and Manchester, we held two events in corner shops that celebrated the cities and their communities.

We saw pioneering musicians, DJs, up-and-coming streetwear brands, breakthrough photographers, writers, and more join us as ambassadors – creating an abundance of both online and offline content to raise awareness of the refreshed brand identity.

The campaign truly championed the next generation of talent, was an absolute hit on social, and set the tone for the new brand identity.