Cherry Ring Popper

The cherry on top.

2024 has seen Pepsi MAX transition its marketing strategy from global to localized – with the core objective to create cultural relevance amongst Gen Z. Pepsi MAX came to us with the desire to hero its flavor range throughout the summer, giving us the perfect opportunity to lean into the passions of Pepsi MAX Cherry’s younger and female skewed audience group.

A can-do atittude.

Starting with social listening, we identified a genuine pain point. Can opening and long nails, simply don’t mix. The solution? A nail protecting ring that doubled up as a can opener. Concepted, designed, made and launched all in three weeks with limited budget.

Deemed ‘The Cherry Ring Popper’ – it was first amplified through partnering with creators, before our own QVC-style ad was dropped on social. After building up the hype – a competition ran so audiences could get one for themselves.