Pepsi Plushies

Bringing the sweetness to life.

Every generation has its “it toy.” Baby Boomers had Troll Dolls, Gen X had Cabbage Patch Kids and Pound Puppies, and Millennials were into Beanie Babies. Now, Gen Z’s obsessed with Plushies. So we gave them one to be extra obsessed with.

Meet the Pepsi Plushie

We launched our very own Pepsi Plushies. Inspired by the launch of the new Strawberries & Cream and Cream Soda flavours, we designed two exclusive plushies to bring the sweetness to life.

The plushies were available to win in claw machines at our very own Pepsi arcade and through a social media giveaway on Pepsi UK social channels.

To build excitement, we featured them in our arcade content and created dedicated plushie assets for the giveaway.

It’s safe to say everybody loved them, especially on socials with the TikTok giveaway generating over 344K impressions!