Harry Potter: Magic Awakened
Unleashing the magic.
In July 2023, Harry Potter: Magic Awakened was launched worldwide, and Warner Brother Games approached NewGen with the mission of harnessing the power of creators to amplify awareness surrounding the game’s release.
Our strategy involved engaging content creators on YouTube and TikTok to generate buzz and encourage downloads through dedicated and integrated content.
Creating influencer magic.
The Journey to Hogwarts phase of the campaign aimed to create initial awareness about the game and driving installations.
The Class of 2023 phase centered around crafting creative tailored concepts for YouTube and TikTok to broaden our reach and foster a deeper understanding of the game among diverse audiences.
Our creator roster featured a diverse array, including a variety of creators, mobile experts, and unique content creators, all carefully chosen to provide extensive game coverage and authentically convey the enchanting Harry Potter universe.
